# SEO agency RFP: buyer brief

Brief version: [fill in]
Buyer decision owner: [fill in]
Decision date: [fill in]
Authorized first commitment: [fill in]

## 1. Business decision and website
- Website, audiences, markets, languages and business model:
- Decision the engagement should support:
- Current evidence, unknowns and excluded areas:
- Relevant page types, conversions and operational constraints:

## 2. Engagement and dependencies
- Audit / defined project / monthly program:
- Included deliverables, formats, revisions and completion checks:
- Internal engineering/editorial capacity and approvals:
- Access, source data and reviewer availability required:
- Consequences and revised scope if dependencies are unavailable:

## 3. Proposed team and work
- Named specialists, delivery owner and subcontractors:
- Technical coverage and implementation responsibilities:
- Content map, subject expertise, fact review and publication:
- Off-site methods, payment relationships and approval boundaries:
- Relevant cases and the limits of the evidence supplied:

## 4. Measurement and reporting
- Baseline source, period, market and page/query scope:
- Conversion/qualification definitions and data owner:
- Attribution, consent/tracking changes and comparison limits:
- Separate finding, approved change, deployment and observation records:
- Each open item's next action, owner and evidence reference:

## 5. AI search if commissioned
- Query set/version, platforms, languages, markets and dates:
- Mention, citation and referral definitions:
- Failed collection handling and retained evidence:
- Pilot vs repeated monitoring frequency and exclusions:

## 6. Comparable costs and authority
- Diagnostic, implementation, content and recurring reporting fees:
- Software, development, placement/distribution and buyer work excluded:
- Assumptions, quantities, taxes and variable costs:
- Extra-work approval, minimum term, cancellation and renewal review:

## 7. Ownership, access and exit
- Account owners, approved permissions and access removal:
- Research, content, change records, reports and usable exports:
- Outstanding work, recurring third-party costs and handover owners:
- Required evidence before the next commitment:

This proposed brief contains no actual agency assessment and grants no
spending, publishing, access or contractual authority by itself.